Why smart leaders of change embrace technology for future success

Why smart leaders of change embrace technology for future success

Word Count: 1,072    Reading Time: 5.5 minutes

 

Successful leaders empower people and conservation through the smart use of technology

 

You need to use technology appropriate to your niche and size to be heard and be a successful leader of positive change, whatever your message.

Skilful choices and ways of living, symbiotic with nature and humans, are often drowned out by online noise.

Entertainment, news, frivolity, sensationalism and distraction win the most traffic and revenue.

Therefore, to connect to a wider audience and increase engagement, leaders of change must use technology in smart ways for future success.

 

A Startup 30 years in the making, supports leaders of change

 

We at Eco Freelance Support launched April 2019 to service genres like ecotourism, wellness, conservation, nature based education and evolving human consciousness.

Boosting their success and cementing their position, so as to make more positive change possible. Employing the best tactics and tools of big business to get good causes off the runway.

Founded on decades of experience in the fields we service, we provide IT, business and project management services to these genres.

Word Count: 1,072    Reading Time: 5.5 minutes


 

 

Empowering people and conservation through the smart use of technology

 

You need to use technology appropriate to your niche and size to be heard and be a successful leader of positive change, whatever your message.

Skilful choices and ways of living, symbiotic with nature and humans, are often drowned out by online noise.

Entertainment, news, frivolity, sensationalism and distraction win the most traffic and revenue.

Therefore, to connect to a wider audience and increase engagement, leaders of change must use technology in smart ways for future success.

 

A Startup 30 years in the making, supports leaders of change

 

We at Eco Freelance Support launched April 2019 to service genres like ecotourism, wellness, conservation, nature based education and evolving human consciousness.

Boosting their success and cementing their position, so as to make more positive change possible. Employing the best tactics and tools of big business to get good causes off the runway.

Founded on decades of experience in the fields we service, we provide IT, business and project management services to these genres.

Why did we startup?

 

Firstly, we found many of the folks in these genres struggled to succeed, despite working for the common good and being good at what they do.

Secondly, they often lacked the tools, technical skills and business experience to keep up with rapidly evolving technology and changes in business.

Thirdly, engaging the services that create a bigger audience is often too expensive, or overly complicated and time consuming for them to do it well.

Finally, they were losing too much time to these aspects because their expertise lies in different fields. Thus reducing their effectiveness and diluting their message.

 

Click to unlock the Complete Branding Checklist here.

So we started with a simple goal…

 

Provide an affordable service for those people to get off the runway and flying quickly.

Combining the best technology for their needs with sound business structure and workflows to boost their online and business performance.

Scalable to where they’re at, no matter their size, experience or vision.

Working with them to chart and support their success.

Making them more effective over the long term.

 

Click to unlock the Complete Branding Checklist here.

Real leaders of change

 

You don’t have to change the whole world, just yourself. You know the outer reflects the inner. Therefore, we need only change the inner landscape to change the outer world.

People who understand this are the real leaders of change. But they are not leaders of change because they actively try to change others.

Positive change leaders are such by way of example. They share with others ways of living that are more skilful.

More skilful is to be in balance with nature, with interpersonal relationships and the work-life balance.

Disconnection from nature and each other spreads separatism, dis-ease and stress.

 

Disconnection from each other

 

Despite being more connected than ever in the digital sense, the rise of depression, discontent and malaise demonstrate that our lives are not better for it.

Moreover our interpersonal relationships are more transactional than ever, often more about social proofs than anything else.

Specifically we mean common modern day proofs such as social media likes, shares and comments

 

 

Work-Life Balance

 

Are we using technology to make our lives better yet? Better meaning more skilful, as opposed to more convenient.

Being more connected online can mean less time connected in an organic interpersonal way.

Strangely, being online (or connected) means disconnecting from real people and nature in the here and now.

 

A laptop in the woods, smart leaders of change leverage technology for their success.

It’s a paradox

 

In modern society you must use technology to forward or promote any message.

If you are sharing more skilful ways to live, relate, build community, most likely you used technology to get the word out. I mean, what choice have you got?

Unless of course you are working at absolute grass roots level only, within your local community.

Leveraging technology correctly, drives more traffic to the source of your content, and it’s quality content that stands the test of time.

If it is not properly optimised for search engines, well you might as well go home! Non-optimised content goes nowhere, unless you get lucky and manage to go viral on something. That is statistically rare.

Consider the numbers

Seotribunal.com report these revealing statistics:

Google’s 90.46% share of the global search market equates to 63,000 searches per second.

That equates to 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day.

For people to find you it is essential to rank well in search query results. Nailing your Search Engine Optimisation (SEO) is the only way to achieve this beyond the short term.

NeilPatel explains The 10 Most Important SEO Tips You Need to Know. Neil is a world renowned luminary on the subject.

 

A laptop in the woods, smart leaders of change leverage technology for their success.

How to swim in a big pond full of hungry fish

 

Those statistics above attest the online world is staggeringly massive and growing rapidly. It’s very easy to drown in all the noise, such as entertainment, news, frivolity, sensationalism and distraction.

Many important messages about positive change don’t get heard, or heard enough.

Typically it takes resources to compete with all the noisy online traffic.

A poor indictment of consumerist society, that entertainment, sensationalism and distraction get most of the traffic and make most of the money.

Consumerist bohemiths have the resources to drown out or out compete more skilful messages and choices in the market place and the social feed.

Therefore, a good degree of understanding and skill in using the technology to promote more skilful choices is required in the modern landscape.

The web has become very complex with massive user volumes.

It is now a very big pond with huge numbers of hungry fish in it, thus you need the most appropriate tools and familiarity with those tools to swim successfully in the big pond.

Or know somebody who does, like us.

 

Be a smart fish

 

In conclusion, the right tools used the right way are essential for you to continue to communicate your message and bring about positive change.

Furthermore, engaging pro support specifically geared to boosting leaders of positive change, no matter what scale or the stage of their mission they’re at.

Maintaining your work-life balance, interpersonal relationships and symbiotic relationship with nature.

Lest you start to drown in the online world, your example and message is lost and you fail to realise your vision.

The web is a tool, let’s keep it as such, and get back to reality…nature!

 

Resources

Robbie Richards.com: SEO Copywriting: 15 Killer Techniques (With Examples and A/B Test Results!) 

How to achieve your goals and dreams

How to achieve your goals and dreams

Word Count: 1,946    Reading Time: 11 minutes

 

Do you know what you really want from life?

Do you know where you want to go, who you want to be?

Is your idea a ‘life project’, a business project or a creative expression?

Will that project, business or creative outlet get you to your vision?

 

Visioning and Goal Setting

 

Answering the above questions are vital before you start any project or make any significant life choice. For the sake of this discussion let’s group them all together under the term ‘project’.

As such this can also be a way to approach a project management task, except your bosses might not be too keen on the intuition part of this post (below)!

Visioning and goal setting are extremely important first steps in assessing, planning and developing a project.

First, imagine the project complete, up and running successfully as it were, identifying all the realistically achievable parts of it.

Then define steps or goals that can bring you closer to your vision, helping you to see where you are at, relative to your vision, and what steps to take next.

Everyone involved in your project should contribute to these two steps, the more inputs you have, the clearer your picture will be!

Word Count: 1,946    Reading Time: 11 minutes 

 

Do you know what you really want from life?

Do you know where you want to go, who you want to be?

Is your idea a ‘life project’, a business project or a creative expression?

Will that project, business or creative outlet get you to your vision?

 

Visioning and Goal Setting

 

Answering the above questions are vital before you start any project or make any significant life choice. For the sake of this discussion let’s group them all together under the term ‘project’.

As such this can also be a way to approach a project management task, except your bosses might not be too keen on the intuition part of this post (below)!

Visioning and goal setting are extremely important first steps in assessing, planning and developing a project.

First, imagine the project complete, up and running successfully as it were, identifying all the realistically achievable parts of it.

Then define steps or goals that can bring you closer to your vision, helping you to see where you are at, relative to your vision, and what steps to take next.

Everyone involved in your project should contribute to these two steps, the more inputs you have, the clearer your picture will be!

Step One: Visioning

 

Here you develop a vision of how you would like to see your project (a business for example) in a few years time. Choose a time frame of five or ten or twenty years in the future, trying to be realistic.

Do not spend too much time thinking about how you are going to get to the goal right now, but form a positive picture, making sure to keep it realistic.

Combine the most desired and valued outcomes of all the stakeholders involved with the project, creating a vision that addresses everyone’s needs.

This exercise can be done in writing as well as ‘mind maps’ or similar diagrams to help visualise the successful project and all its component parts. Feel free to draw and sketch your vision to make it lively and ‘real’.

The diagram can then form the basis of a written plan or project flow chart, each step now more easy to identify, and then the next, and so on, creating what becomes a coherent project plan.

Step Two: Goal Setting

 

In this step you identify concrete objectives of your project with the view of creating realistic waypoints to navigate towards.

These can also be used to help assess your project’s progression, and more easily recognise needs for adjustments and adaptations along the way.

Maybe even major changes in course, as visions and goals have a way of changing over time as you change and your project evolves, or does not.

Tip: Describe at least two goals in each of the major sections within your overall plan. Take for example an ecotourism development, it is helpful to have a balanced weighting between goals of the economic, social/cultural and environmental aspects of your project.

These should be detailed, making sure they are realistic, relevant and that can be measured. Then add these goals to your Visioning diagram and respond by adjusting your overall project plan if necessary.

Step Three: Strategies

 

Next you establish strategies to achieve each of the goals you have identified.

These are best devised by breaking down each goal into all its component parts and evaluating each of these in logical order, step by step.

Once you have mapped each step, group the steps together in logical flows and voilà, now you have a very detailed strategy.

Now For The Hard Part – Action!

 

At first, perceiving a vision and then devising a plan to achieve it can seem daunting, but once you get into the swing of it, you’ll find it becomes a creative process that can be highly stimulating and rewarding.

Sure it takes a lot of work to come up with a clear and concise plan, but in relation to the road that lies ahead, it’s a relatively short exercise and doesn’t require so much energy.

Seeing the plan through to the end and achieving your goals is by far the bigger challenge.

It requires you to work towards your goals every day, day in, day out, week after week, year in, year out.

It requires diligence, stamina, self belief and discipline. These are the biggest challenges in any journey towards a long term goal.

Especially when things are not going so well or according to your well thought out plan!

Holding the clear and unwavering picture of each waypoint you have mapped out, and the end goal in sight, as you work your way along slowly to your end goals is a challenge, a far bigger challenge than setting out on the road in the first place!

You are going to be tested often by difficult circumstances, perceived failures and unforeseen bumps in the road.

You may even come to sense that what seemed like the reason for commencing the journey towards your goal ends up being secondary, that the experience of the journey itself, and how it changes you and your perceptions, becomes primary.

Making Difficult Decisions

 

We are very selective in what information we filter out from our consciousness stream, making our awareness highly subjective.

Furthermore, most people are only able to hold a relatively small number of data points in the conscious mind at any given time.

There is far too much data streaming through your total awareness for you to be aware of it all, through all of your senses and senses most people are unaware of as yet.

In this way it is pretty much impossible for us to ever accumulate sufficient data to satisfy the rational mind that we are making the ‘correct’ decision in any given situation.

The rational mind seeks security, needs to know it is okay and that everything will be okay in the future.

It seeks safety and isn’t normally comfortable with risk, especially if it perceives risk as being threatening to its comfort and physical well-being.

So when trying to make big decisions, because we can never accumulate enough data to satisfy the rational mind that everything is going to be okay, no matter how things turn out, we have a tendency to overthink the situation, or procrastinate.

Procrastination Sucks Your Energy Dry

 

Overthinking and trying to rationalise everything out will drain and deplete your energy. It is the rational mind’s way of avoiding decisions it finds scary and potentially threatening.

You could say that this procrastination is actually self sabotage, that is, it is getting in the way of your progression towards your goals. Don’t get me wrong, considering all the angles and thinking things through is of course important and responsible.

But when you consider that there are far too many data points and streams, or to put it another way, there are just too many angles for you to be able to see them all, well you have to accept there comes a point where you have to rely on something else…your gut.

Don’t Underestimate Your Intuition

 

In the end your feelings play a huge role in all decisions, much more than many people realise or admit. The gut feeling, that inner knowing that something is right, or isn’t, or which fork in the road feels right, and which doesn’t. We’ve all been there.

If you’ve put yourself in enough situations where you’ve tested that gut feeling out, tested that inner voice or feeling, you know it plays a huge role. You begin to trust it.

When you’ve been through enough situations where you put your trust in that inner radar and things worked out okay, you know it’s far more reliable than the procrastinations of the rational mind.

You also know that how things appear on the surface are rarely how they are once you get through a situation and have the perspective of hindsight, can look back and see what ACTUALLY happened.

You know how the facts APPEARED to be, you know what choices you made and what the outcomes were.

Do this enough times and you will know that your intuition is your strongest ally, and a fearless guide.

Sure Make Plans, But Don’t Be Too Attached To Them

 

You’re planning a project, a business venture, a startup, you’re changing your life direction.

You’ve got a plan, or maybe even several. That’s cool, as we said, it helps big time to have a clear picture of where you want to go and how you’re going to get there. It stimulates action.

A BIG word of advice though!

Have you heard the saying “The best laid plans of mice and men”?

“Often go awry!” is the end of that saying, adapted from a line in “To a Mouse,” by Robert Burns.

Essentially it means, that no matter how much you plan and scheme, you can NEVER know everything life has in store for you. There can be pitfalls, there can be failures and there can be catastrophes.

Guess what? There can be amazing windfalls, incredible turns in events that far exceed your plans and expectations too!

So try not to get too attached to all those plans you made, in all likelihood you are going to have to change them at some point. Adapt them, rearrange them, turn them upside down, expand them or drop them altogether.

Don’t be too rigid or too attached to your plans as rigidity and stubbornness may prevent you from realising your dreams, or recognising when your priorities have changed or when something even better has come along.

Allow For Contingencies

 

As we said you can not possibly know everything that is going to happen, you can not see around all the corners, no way. Sure, life would be really boring if you could now, wouldn’t it!

So, if you are starting a new project, something significant, making a major life choice, and you’ve got a plan devised, one word of advice is to allow for contingencies, lots of them!

For all the reasons we were just discussing above, you can’t see everything that may happen. If it’s a major project or decision, there’s going to be many potential waypoints, decisions and choices to be made.

So, when working out time frames, projecting costs, forecasting energies required to make it all happen, add extra on top for contingencies, those things you are currently UNAWARE of.

Those unforeseen things that you couldn’t predict.

But how do you allow for things that are unforeseen, you may ask?

Good point!

If you can not allow for everything, if you don’t know what they are, how can you cost them, how can you time frame them?

More good points!

You can’t, BUT you can make some guesses and you CAN decide on how much you are prepared to allow for contingencies.

As an absolute minimum, we always factor in 15% on top of whatever it is we’re planning.

That’s 15% more time, more cost, more energy required. Depending on the project, the location, the complexity, even as much as 50% contingency.

If your project doesn’t stack up financially or energetically with that contingency added on top, our advice is seriously reconsider the risks! But that’s all still being rational now isn’t it..

SO, don’t forget your intuition, even when considering your contingencies!

IF it’s telling you add 50% contingency, our advice would be go with that.

IF it’s telling you it’s too risky, no matter what the rational data looks like, then go with that.

IF it’s telling you to hell with all the risks, well……

We think you know our answer!

 

Remember this acronym:

False Evidence Appearing Real

Resources

Our experience