Why smart leaders of change embrace technology for future success

Why smart leaders of change embrace technology for future success

Word Count: 1,072    Reading Time: 5.5 minutes

 

Successful leaders empower people and conservation through the smart use of technology

 

You need to use technology appropriate to your niche and size to be heard and be a successful leader of positive change, whatever your message.

Skilful choices and ways of living, symbiotic with nature and humans, are often drowned out by online noise.

Entertainment, news, frivolity, sensationalism and distraction win the most traffic and revenue.

Therefore, to connect to a wider audience and increase engagement, leaders of change must use technology in smart ways for future success.

 

A Startup 30 years in the making, supports leaders of change

 

We at Eco Freelance Support launched April 2019 to service genres like ecotourism, wellness, conservation, nature based education and evolving human consciousness.

Boosting their success and cementing their position, so as to make more positive change possible. Employing the best tactics and tools of big business to get good causes off the runway.

Founded on decades of experience in the fields we service, we provide IT, business and project management services to these genres.

Word Count: 1,072    Reading Time: 5.5 minutes


 

 

Empowering people and conservation through the smart use of technology

 

You need to use technology appropriate to your niche and size to be heard and be a successful leader of positive change, whatever your message.

Skilful choices and ways of living, symbiotic with nature and humans, are often drowned out by online noise.

Entertainment, news, frivolity, sensationalism and distraction win the most traffic and revenue.

Therefore, to connect to a wider audience and increase engagement, leaders of change must use technology in smart ways for future success.

 

A Startup 30 years in the making, supports leaders of change

 

We at Eco Freelance Support launched April 2019 to service genres like ecotourism, wellness, conservation, nature based education and evolving human consciousness.

Boosting their success and cementing their position, so as to make more positive change possible. Employing the best tactics and tools of big business to get good causes off the runway.

Founded on decades of experience in the fields we service, we provide IT, business and project management services to these genres.

Why did we startup?

 

Firstly, we found many of the folks in these genres struggled to succeed, despite working for the common good and being good at what they do.

Secondly, they often lacked the tools, technical skills and business experience to keep up with rapidly evolving technology and changes in business.

Thirdly, engaging the services that create a bigger audience is often too expensive, or overly complicated and time consuming for them to do it well.

Finally, they were losing too much time to these aspects because their expertise lies in different fields. Thus reducing their effectiveness and diluting their message.

 

Click to unlock the Complete Branding Checklist here.

So we started with a simple goal…

 

Provide an affordable service for those people to get off the runway and flying quickly.

Combining the best technology for their needs with sound business structure and workflows to boost their online and business performance.

Scalable to where they’re at, no matter their size, experience or vision.

Working with them to chart and support their success.

Making them more effective over the long term.

 

Click to unlock the Complete Branding Checklist here.

Real leaders of change

 

You don’t have to change the whole world, just yourself. You know the outer reflects the inner. Therefore, we need only change the inner landscape to change the outer world.

People who understand this are the real leaders of change. But they are not leaders of change because they actively try to change others.

Positive change leaders are such by way of example. They share with others ways of living that are more skilful.

More skilful is to be in balance with nature, with interpersonal relationships and the work-life balance.

Disconnection from nature and each other spreads separatism, dis-ease and stress.

 

Disconnection from each other

 

Despite being more connected than ever in the digital sense, the rise of depression, discontent and malaise demonstrate that our lives are not better for it.

Moreover our interpersonal relationships are more transactional than ever, often more about social proofs than anything else.

Specifically we mean common modern day proofs such as social media likes, shares and comments

 

 

Work-Life Balance

 

Are we using technology to make our lives better yet? Better meaning more skilful, as opposed to more convenient.

Being more connected online can mean less time connected in an organic interpersonal way.

Strangely, being online (or connected) means disconnecting from real people and nature in the here and now.

 

A laptop in the woods, smart leaders of change leverage technology for their success.

It’s a paradox

 

In modern society you must use technology to forward or promote any message.

If you are sharing more skilful ways to live, relate, build community, most likely you used technology to get the word out. I mean, what choice have you got?

Unless of course you are working at absolute grass roots level only, within your local community.

Leveraging technology correctly, drives more traffic to the source of your content, and it’s quality content that stands the test of time.

If it is not properly optimised for search engines, well you might as well go home! Non-optimised content goes nowhere, unless you get lucky and manage to go viral on something. That is statistically rare.

Consider the numbers

Seotribunal.com report these revealing statistics:

Google’s 90.46% share of the global search market equates to 63,000 searches per second.

That equates to 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day.

For people to find you it is essential to rank well in search query results. Nailing your Search Engine Optimisation (SEO) is the only way to achieve this beyond the short term.

NeilPatel explains The 10 Most Important SEO Tips You Need to Know. Neil is a world renowned luminary on the subject.

 

A laptop in the woods, smart leaders of change leverage technology for their success.

How to swim in a big pond full of hungry fish

 

Those statistics above attest the online world is staggeringly massive and growing rapidly. It’s very easy to drown in all the noise, such as entertainment, news, frivolity, sensationalism and distraction.

Many important messages about positive change don’t get heard, or heard enough.

Typically it takes resources to compete with all the noisy online traffic.

A poor indictment of consumerist society, that entertainment, sensationalism and distraction get most of the traffic and make most of the money.

Consumerist bohemiths have the resources to drown out or out compete more skilful messages and choices in the market place and the social feed.

Therefore, a good degree of understanding and skill in using the technology to promote more skilful choices is required in the modern landscape.

The web has become very complex with massive user volumes.

It is now a very big pond with huge numbers of hungry fish in it, thus you need the most appropriate tools and familiarity with those tools to swim successfully in the big pond.

Or know somebody who does, like us.

 

Be a smart fish

 

In conclusion, the right tools used the right way are essential for you to continue to communicate your message and bring about positive change.

Furthermore, engaging pro support specifically geared to boosting leaders of positive change, no matter what scale or the stage of their mission they’re at.

Maintaining your work-life balance, interpersonal relationships and symbiotic relationship with nature.

Lest you start to drown in the online world, your example and message is lost and you fail to realise your vision.

The web is a tool, let’s keep it as such, and get back to reality…nature!

 

Resources

Robbie Richards.com: SEO Copywriting: 15 Killer Techniques (With Examples and A/B Test Results!) 

Why your online brand is essential for success

Why your online brand is essential for success

Word Count: 1,177    Reading Time: 6 minutes

 

You need real people to engage with your material and share it around, you need real customers to buy your services and products.

In this day and age, if you don’t have a presence online, no-one is going to be knocking on your door.

Unless your service is totally unique that is, I mean actually a one of a kind, and lots of people want it!

 

You need to think about online branding and why it is essential for success

 

What is a brand and how does it apply to your situation? We’re going to explain that here and hopefully make it easier to understand.

As Kotler, Bowen and Makens define in ‘Marketing for Hospitality & Tourism‘;

A brand is a name, term, sign, symbol, design, or a combination of these elements that is intended to identify the goods or services of a seller and differentiate them from competitors.

Branding is the process of endowing products and services with the power of a brand. It’s all about creating differences between products. This process must be carefully developed and managed.’

 

Before you are ready to start promoting yourself you really should put a lot of effort into creating this discernible and unique identity, using it to create as recognisable an online presence as possible.

What’s more, it’s a very good idea to create a brand that people can relate to, especially the audience you want to attract.

As Briana Ford points out over at SocialMediaToday,

You’re being Googled: Maybe not just Google, but if someone is hearing your name, it’s (sometimes simultaneously) being typed into a search engine. No website? No profile on social networks? More than likely, no customer for you.

 

At this point if you’re one of our clients, a therapist, retreat venue, ecotourism destination or an environmental cause, you may be recoiling in disgust.

This sort of thing is probably the antithesis of what you’re about. That’s understandable, it’s the same for us.

But we’re putting this info before you because we all must understand, that while the bulk of humanity is to be found online, getting their information there, connecting with people there and making their purchases there, there is where we need to be.

So, if we’re going to try to connect with people, show them more skilful ways to live, other ways to heal themselves and other ways to make them aware of nature and conservation, it’s in all our best interests to do it well, so we can minimise the energy we spend on it.

Word Count: 1,177    Reading Time: 6 minutes 


 

 

You need real people to engage with your material and share it around, you need real customers to buy your services and products.

In this day and age, if you don’t have a presence online, no-one is going to be knocking on your door.

Unless your service is totally unique that is, I mean actually a one of a kind, and lots of people want it!

 

You need to think about online branding and why it is essential for success

 

What is a brand and how does it apply to your situation? We’re going to explain that here and hopefully make it easier to understand.

As Kotler, Bowen and Makens define in ‘Marketing for Hospitality & Tourism‘;

A brand is a name, term, sign, symbol, design, or a combination of these elements that is intended to identify the goods or services of a seller and differentiate them from competitors.

Branding is the process of endowing products and services with the power of a brand. It’s all about creating differences between products. This process must be carefully developed and managed.’

 

Before you are ready to start promoting yourself you really should put a lot of effort into creating this discernible and unique identity, using it to create as recognisable an online presence as possible.

What’s more, it’s a very good idea to create a brand that people can relate to, especially the audience you want to attract.

As Briana Ford points out over at SocialMediaToday,

You’re being Googled: Maybe not just Google, but if someone is hearing your name, it’s (sometimes simultaneously) being typed into a search engine. No website? No profile on social networks? More than likely, no customer for you.

 

At this point if you’re one of our clients, a therapist, retreat venue, ecotourism destination or an environmental cause, you may be recoiling in disgust.

This sort of thing is probably the antithesis of what you’re about. That’s understandable, it’s the same for us.

But we’re putting this info before you because we all must understand, that while the bulk of humanity is to be found online, getting their information there, connecting with people there and making their purchases there, there is where we need to be.

So, if we’re going to try to connect with people, show them more skilful ways to live, other ways to heal themselves and other ways to make them aware of nature and conservation, it’s in all our best interests to do it well, so we can minimise the energy we spend on it.

How a strong brand leads to successful customer relationships

 

There are many aspects to a successful online brand strategy, we’re not going to cover them all here, it’s beyond the scope of this article.

Some key aspects are logos, fonts and colours, websites and social media profiles.

Furthermore, the types of content, styles of communication and emotive influence play a huge role. There is way more to it, so it is s good idea to read that check list!

 

Click to unlock the Complete Branding Checklist here.

Generates Trust

 

If you present yourself and your business in a professional manner, and there are social platform proofs speaking highly of your services or products, people are more comfortable engaging with and paying you.

 

Enhances Recognition

 

Of course you are more than your logo and certainly a logo is only one aspect of any branding strategy. That said, you should still invest time and energy into a professionally designed logo.

It should be memorable and create a desirable impression of your business. It should invoke the emotional response you want people to feel.

 

Foundation of Your Marketing

 

We all must engage in marketing to some degree, whether that be all-out advertising or simply publishing relevant content in appropriate places.

Developing a clear picture of your service/product and quality/reputation underpins any marketing efforts, it’s the first step. Using appropriate channels of marketing for your goals is important.

Too narrow or too broad an approach can dilute the impression of your marketing in potential client’s minds.

 

Motivates Colleagues and Collaborators

 

When you have an unwavering vision and a mission statement that conveys that clearly, people want to work with you. Your branding efforts should serve to communicate clearly.

People are emotional beings and are inspired to contribute to and support something when they understand it clearly and can identify strongly with the mission.

If you want to attract self motivated, empathetic collaborators you need to demonstrate you are worth investing their time in you.

 

Creates New Revenue

 

The ideal ratio of new to existing clients/customers depends on the sector you are in. There is no rule of thumb that fits all, but it should be clear that any business venture is not likely to succeed in the long run without generating new clients over time.

You can not rest on your laurels with no clear brand identity or marketing strategy and expect to attract new business.

As we say to our customers, “in this day and age, word of mouth simply isn’t enough to sustain you in the long term.”

Unless of course you are that absolute one of a kind service or product, and everybody wants it.

 

Some Strong Branding Advice

Online branding essential social media metrics dashboard.

Search Engine Optimisation (SEO)

 

Simply put, all your efforts to generate engagement and business will be wasted if you do not embrace SEO.

Direct marketing channels are great but are short term options, their influence diminishes rapidly once the campaign is finished.

Creating relevant and valuable content is a valuable investment in potential future business and clients. BUT, all your cool content will find little of an audience online without being optimised for search engines and indexing.

You’ll simply be treading water and will find it difficult to go with the flow.

 

Online branding essential social media metrics dashboard.

Always Have Your Customer in Mind

 

To be successful you must align your image and services with your existing and potential customer’s needs and desires. Therefore any branding and marketing strategies should always have your customer in mind.

 

 

Clear Message Illustrating Your Value

 

Human attention spans are very, very short these days. Most people have too little time or interest to decipher complex or unclear messages.

To generate real interest you must communicate clearly WHY your brand matters more than any other to your customers. This is best served by creating a story that demonstrates “why you?”

But you need to achieve this very quickly or people lose interest and move on.

 

 

Evoke Emotional Responses

 

It’s no secret these days that most people engage services and buy products based on emotion rather than logical reasoning. If you look at all the most successful brands you will note the enormous emphasis placed on creating emotional responses.

In many cases this is manipulative and pervasive. BUT, to ignore the role of emotional response in any brand and marketing efforts is misguided and virtually guarantees no beneficial result.

The same methodology can be used to convey your message if your emphasis is ethics, empathy, equality and transparency.

All we mean is to take a leaf out of the marketeers book and remember the role of emotion in all human decision making processes. It can not be denied.

 

Why We Throttled Social Media?

Why We Throttled Social Media?

Word Count: 943    Reading Time: 5 minutes

Why Throttle Social Media?

 

To save time, enhance productivity, limit distraction and attention fragmentation.

Furthermore, to eliminate social media related anxiety, preserve health, be more active and have a life!

We limit ourselves to the use of LinkedIn and Twitter for publishing articles and professional networking.

In addition investing some time in networking with bloggers in specifically relevant fields and we publish on our blog. But that’s it, that’s where we draw the line, for our own purposes.

However that’s not to say that we think all social media is a waste of time, no!

We do understand its value in networking, dissemination of information and of course marketing, depending on the nature of a service or product.

For instance in some of our project work it is an important component of developing a presence and positioning for a venue, service or product.

Word Count: 943    Reading Time: 5 minutes

 


 

Why Throttle Social Media?

 

To save time, enhance productivity, limit distraction and attention fragmentation.

Furthermore, to eliminate social media related anxiety, preserve health, be more active and have a life!

We limit ourselves to the use of LinkedIn and Twitter for publishing articles and professional networking.

In addition investing some time in networking with bloggers in specifically relevant fields and we publish on our blog. But that’s it, that’s where we draw the line, for our own purposes.

However that’s not to say that we think all social media is a waste of time, no!

We do understand its value in networking, dissemination of information and of course marketing, depending on the nature of a service or product.

For instance in some of our project work it is an important component of developing a presence and positioning for a venue, service or product.

Google and Social Media

 

Social media was considered to be an important component in SEO for search rankings.

However Google explained in 2016 it is difficult to accurately determine authorship identity of social media content, so did not (as of 2016) factor social media into search algorithms for ranking.

That said, social media does remain highly relevant though as a vehicle for driving qualified traffic to your sites and businesses, building and positioning a brand, and being an additional point of contact with potential customers.

 

Digital Marketing Value Versus Addictive Behaviour

 

It’s clear that social media platforms are valuable in the modern landscape.

We recommend and conduct integration with social media for our clients where appropriate.

Most importantly we aim to assist our clients to minimise their time and energy drains related to being online and IT in general.

Furthermore we are advocates of returning to nature for health, well being and sustenance. Most definitely including reducing time consuming social media.

Our issue is with overuse of social media as with any other addictive behaviour, it has detrimental effects, chronic and acute.

If you doubt the validity of claims about social media consumption as being potentially addictive, there are websites on the subject.

See It’s Time To Log Off, and 30 Signs Of Social Media Addiction for just a small sample.

In addition the rise of Digital Detox Retreats across the world in recent years for people wanting to “get unplugged”.

In fact we have supported digital detox type retreats in Ireland and Portugal, so far!

Finally there are numerous studies on the subject of social media use and depression and other negative effects.

Anya Zhukova provides a good introductory discussion of Negative Effects of Social Media over at Makeuseof.com.

See Resources at the bottom of this post for some related studies.

 

FOMO (Fear of Missing Out)

 

A typical argument against not being an individual consumer of Facebook and other hugely popular social platforms is the Fear Of Missing Out on something.

We travel a lot, we meet literally hundreds and hundreds of people in the course of a year.

We experience new real world stuff most of the time.

We certainly have plenty of adventures and probably travel more than most people.

We’re very open minded and well informed.

Furthermore, we lead rewarding lives and enjoy ourselves aplenty.

All achieved without a Facebook profile or any of the other popular platforms, save for those mentioned above we use for professional networking.

 

What We Gained Leaving Social Media

 

As the title of this article suggests, we did use popular social media when it first came out.

However we found quickly that we didn’t like it and the amount of time needed interfered with our lives.

Recognising the oscillation of background anxiety that came with its use and its design elements that were aimed at creating a kind of dependency akin to addiction.

We felt the effects of being mentally overstimulated and distracted away from the world outdoors, nature, fresh air, natural environments.

Our conclusion was that it is a form of entertainment that we don’t like.

We tired quickly of watching rooms of friends communicate with each other through their devices, and of conversations being interrupted by people’s need of a fix of their social media.

Not to mention the modern posture, head down, eyes transfixed as they finger scrolled through their online life.

What did we notice when we deleted our social media profiles, way back then?

 

We saved time, yep lots of time!

 

In addition we found that our background anxiety levels dropped away.

That is, after the initial period of discontinued use, which came with some passing feelings of anxiety and fear of missing out.

This left space and time to reconnect with oneself and develop that inner relationship more, without the need of any external validation of our activities, choices, preferences, opinions and lifestyle.

 

Sedentary Lifestyles Are Literally Killing Us

 

There is a fast growing body of research demonstrating how social media use may be a major contributing factor in the rise of anxiety and depression in children, adolescents and adults alike.

There are also physical impacts associated with the sedentary lifestyle and extensive use of screen interfaced technologies.

The human body did not evolve to sit for prolonged periods, it evolved to move, and move a lot!

Technology use sees many of us sitting for periods of time that are literally killing us!

It is estimated that 90% of premature deaths worldwide are attributable to this modern habit of sitting too much.

An overly sedentary lifestyle is shown to be connected to many chronic health conditions.

Check out Murat Dalkilinç’s TEDEx lesson “Why sitting is bad for you“ for a cool presentation on this matter.

 

Sitting Makes It Harder To Think

 

A sedentary lifestyle diminishes concentration also, by reducing blood and thus oxygen circulation to the brain.

Concentration is actually aided by movement which enhances circulation.

Too much sitting is a major factor in modern body posture related health issues such as spinal problems, circulation both blood and lymph, nervous system function and fat metabolising.

There are plenty of sources out there discussing the implications of sitting too much, here’s just a couple worth a look;

Why Sitting Down Destroys You | Roger Frampton – YouTube

Why Sitting Too Much Is Seriously Bad for Your Health – Authority Nutrition.com

We also notice a bunch of effects when we have to engage in prolonged use of screen interface technologies, such as;

• tiredness
• sore eyes
• anti social tendency and moodiness
• over stimulation
• anxiety
• compelled to repeat/prolong the experience of tech engagement
• reluctance to engage in outdoor activities
• less restful sleep
• diminished positive attitude

 

Other Purposes Behind Social Media

 

We feel it is also important to point out that social media is not a fundamental technology in and of itself, it uses technology to deliver a product that is essentially entertainment.

It is also a means of data mining private information of individuals and populations for selling on to marketers and promoters.

Social media companies employ attention engineers whose function is to make social media as addictive and compulsive as possible to maximise user engagement and optimise data acquisition and product/service promotion.

As with all things in life, social media use is ok in moderation, but give it some thought, do you really know why you spend the time and energy you do using it?

Give it some real deep thought, go inside your choices and behaviours, do you really know what motivates them?

Can this be extended to other aspects of our lives? You bet ya!

What could you be doing with your time if you didn’t spend as much time online?

Check out the work by Dr Cal Newport on this subject and others. Watch Cal’s TedTalk, Why You Should Quit Social Media.

Cal is a professor at Georgetown University.

In his latest book Deep Work, Cal Newport flips the narrative on impact in a connected age.

 

Resources

Social media use and perceptions of physical health
Bridget Dibb, 2019

Investigating the Effects of Social Media Usage on Sleep Quality
Dinesh Kaimal, Ravi Teja Sajja, Farzan Sasangohar, 2017

Health Effects of Media on Children and Adolescents
Victor C. Strasburger, Amy B. Jordan, Ed Donnerstein, 2010