Why smart leaders of change embrace technology for future success

Word Count: 1,072    Reading Time: 5.5 minutes

 

Successful leaders empower people and conservation through the smart use of technology

 

You need to use technology appropriate to your niche and size to be heard and be a successful leader of positive change, whatever your message.

Skilful choices and ways of living, symbiotic with nature and humans, are often drowned out by online noise.

Entertainment, news, frivolity, sensationalism and distraction win the most traffic and revenue.

Therefore, to connect to a wider audience and increase engagement, leaders of change must use technology in smart ways for future success.

 

A Startup 30 years in the making, supports leaders of change

 

We at Eco Freelance Support launched April 2019 to service genres like ecotourism, wellness, conservation, nature based education and evolving human consciousness.

Boosting their success and cementing their position, so as to make more positive change possible. Employing the best tactics and tools of big business to get good causes off the runway.

Founded on decades of experience in the fields we service, we provide IT, business and project management services to these genres.

Word Count: 1,072    Reading Time: 5.5 minutes


 

 

Empowering people and conservation through the smart use of technology

 

You need to use technology appropriate to your niche and size to be heard and be a successful leader of positive change, whatever your message.

Skilful choices and ways of living, symbiotic with nature and humans, are often drowned out by online noise.

Entertainment, news, frivolity, sensationalism and distraction win the most traffic and revenue.

Therefore, to connect to a wider audience and increase engagement, leaders of change must use technology in smart ways for future success.

 

A Startup 30 years in the making, supports leaders of change

 

We at Eco Freelance Support launched April 2019 to service genres like ecotourism, wellness, conservation, nature based education and evolving human consciousness.

Boosting their success and cementing their position, so as to make more positive change possible. Employing the best tactics and tools of big business to get good causes off the runway.

Founded on decades of experience in the fields we service, we provide IT, business and project management services to these genres.

Why did we startup?

 

Firstly, we found many of the folks in these genres struggled to succeed, despite working for the common good and being good at what they do.

Secondly, they often lacked the tools, technical skills and business experience to keep up with rapidly evolving technology and changes in business.

Thirdly, engaging the services that create a bigger audience is often too expensive, or overly complicated and time consuming for them to do it well.

Finally, they were losing too much time to these aspects because their expertise lies in different fields. Thus reducing their effectiveness and diluting their message.

 

Click to unlock the Complete Branding Checklist here.

So we started with a simple goal…

 

Provide an affordable service for those people to get off the runway and flying quickly.

Combining the best technology for their needs with sound business structure and workflows to boost their online and business performance.

Scalable to where they’re at, no matter their size, experience or vision.

Working with them to chart and support their success.

Making them more effective over the long term.

 

Click to unlock the Complete Branding Checklist here.

Real leaders of change

 

You don’t have to change the whole world, just yourself. You know the outer reflects the inner. Therefore, we need only change the inner landscape to change the outer world.

People who understand this are the real leaders of change. But they are not leaders of change because they actively try to change others.

Positive change leaders are such by way of example. They share with others ways of living that are more skilful.

More skilful is to be in balance with nature, with interpersonal relationships and the work-life balance.

Disconnection from nature and each other spreads separatism, dis-ease and stress.

 

Disconnection from each other

 

Despite being more connected than ever in the digital sense, the rise of depression, discontent and malaise demonstrate that our lives are not better for it.

Moreover our interpersonal relationships are more transactional than ever, often more about social proofs than anything else.

Specifically we mean common modern day proofs such as social media likes, shares and comments

 

 

Work-Life Balance

 

Are we using technology to make our lives better yet? Better meaning more skilful, as opposed to more convenient.

Being more connected online can mean less time connected in an organic interpersonal way.

Strangely, being online (or connected) means disconnecting from real people and nature in the here and now.

 

A laptop in the woods, smart leaders of change leverage technology for their success.

It’s a paradox

 

In modern society you must use technology to forward or promote any message.

If you are sharing more skilful ways to live, relate, build community, most likely you used technology to get the word out. I mean, what choice have you got?

Unless of course you are working at absolute grass roots level only, within your local community.

Leveraging technology correctly, drives more traffic to the source of your content, and it’s quality content that stands the test of time.

If it is not properly optimised for search engines, well you might as well go home! Non-optimised content goes nowhere, unless you get lucky and manage to go viral on something. That is statistically rare.

Consider the numbers

Seotribunal.com report these revealing statistics:

Google’s 90.46% share of the global search market equates to 63,000 searches per second.

That equates to 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day.

For people to find you it is essential to rank well in search query results. Nailing your Search Engine Optimisation (SEO) is the only way to achieve this beyond the short term.

NeilPatel explains The 10 Most Important SEO Tips You Need to Know. Neil is a world renowned luminary on the subject.

 

A laptop in the woods, smart leaders of change leverage technology for their success.

How to swim in a big pond full of hungry fish

 

Those statistics above attest the online world is staggeringly massive and growing rapidly. It’s very easy to drown in all the noise, such as entertainment, news, frivolity, sensationalism and distraction.

Many important messages about positive change don’t get heard, or heard enough.

Typically it takes resources to compete with all the noisy online traffic.

A poor indictment of consumerist society, that entertainment, sensationalism and distraction get most of the traffic and make most of the money.

Consumerist bohemiths have the resources to drown out or out compete more skilful messages and choices in the market place and the social feed.

Therefore, a good degree of understanding and skill in using the technology to promote more skilful choices is required in the modern landscape.

The web has become very complex with massive user volumes.

It is now a very big pond with huge numbers of hungry fish in it, thus you need the most appropriate tools and familiarity with those tools to swim successfully in the big pond.

Or know somebody who does, like us.

 

Be a smart fish

 

In conclusion, the right tools used the right way are essential for you to continue to communicate your message and bring about positive change.

Furthermore, engaging pro support specifically geared to boosting leaders of positive change, no matter what scale or the stage of their mission they’re at.

Maintaining your work-life balance, interpersonal relationships and symbiotic relationship with nature.

Lest you start to drown in the online world, your example and message is lost and you fail to realise your vision.

The web is a tool, let’s keep it as such, and get back to reality…nature!

 

Resources

Robbie Richards.com: SEO Copywriting: 15 Killer Techniques (With Examples and A/B Test Results!) 

Why your online brand is essential for success

Word Count: 1,177    Reading Time: 6 minutes

 

You need real people to engage with your material and share it around, you need real customers to buy your services and products.

In this day and age, if you don’t have a presence online, no-one is going to be knocking on your door.

Unless your service is totally unique that is, I mean actually a one of a kind, and lots of people want it!

 

You need to think about online branding and why it is essential for success

 

What is a brand and how does it apply to your situation? We’re going to explain that here and hopefully make it easier to understand.

As Kotler, Bowen and Makens define in ‘Marketing for Hospitality & Tourism‘;

A brand is a name, term, sign, symbol, design, or a combination of these elements that is intended to identify the goods or services of a seller and differentiate them from competitors.

Branding is the process of endowing products and services with the power of a brand. It’s all about creating differences between products. This process must be carefully developed and managed.’

 

Before you are ready to start promoting yourself you really should put a lot of effort into creating this discernible and unique identity, using it to create as recognisable an online presence as possible.

What’s more, it’s a very good idea to create a brand that people can relate to, especially the audience you want to attract.

As Briana Ford points out over at SocialMediaToday,

You’re being Googled: Maybe not just Google, but if someone is hearing your name, it’s (sometimes simultaneously) being typed into a search engine. No website? No profile on social networks? More than likely, no customer for you.

 

At this point if you’re one of our clients, a therapist, retreat venue, ecotourism destination or an environmental cause, you may be recoiling in disgust.

This sort of thing is probably the antithesis of what you’re about. That’s understandable, it’s the same for us.

But we’re putting this info before you because we all must understand, that while the bulk of humanity is to be found online, getting their information there, connecting with people there and making their purchases there, there is where we need to be.

So, if we’re going to try to connect with people, show them more skilful ways to live, other ways to heal themselves and other ways to make them aware of nature and conservation, it’s in all our best interests to do it well, so we can minimise the energy we spend on it.

Word Count: 1,177    Reading Time: 6 minutes 


 

 

You need real people to engage with your material and share it around, you need real customers to buy your services and products.

In this day and age, if you don’t have a presence online, no-one is going to be knocking on your door.

Unless your service is totally unique that is, I mean actually a one of a kind, and lots of people want it!

 

You need to think about online branding and why it is essential for success

 

What is a brand and how does it apply to your situation? We’re going to explain that here and hopefully make it easier to understand.

As Kotler, Bowen and Makens define in ‘Marketing for Hospitality & Tourism‘;

A brand is a name, term, sign, symbol, design, or a combination of these elements that is intended to identify the goods or services of a seller and differentiate them from competitors.

Branding is the process of endowing products and services with the power of a brand. It’s all about creating differences between products. This process must be carefully developed and managed.’

 

Before you are ready to start promoting yourself you really should put a lot of effort into creating this discernible and unique identity, using it to create as recognisable an online presence as possible.

What’s more, it’s a very good idea to create a brand that people can relate to, especially the audience you want to attract.

As Briana Ford points out over at SocialMediaToday,

You’re being Googled: Maybe not just Google, but if someone is hearing your name, it’s (sometimes simultaneously) being typed into a search engine. No website? No profile on social networks? More than likely, no customer for you.

 

At this point if you’re one of our clients, a therapist, retreat venue, ecotourism destination or an environmental cause, you may be recoiling in disgust.

This sort of thing is probably the antithesis of what you’re about. That’s understandable, it’s the same for us.

But we’re putting this info before you because we all must understand, that while the bulk of humanity is to be found online, getting their information there, connecting with people there and making their purchases there, there is where we need to be.

So, if we’re going to try to connect with people, show them more skilful ways to live, other ways to heal themselves and other ways to make them aware of nature and conservation, it’s in all our best interests to do it well, so we can minimise the energy we spend on it.

How a strong brand leads to successful customer relationships

 

There are many aspects to a successful online brand strategy, we’re not going to cover them all here, it’s beyond the scope of this article.

Some key aspects are logos, fonts and colours, websites and social media profiles.

Furthermore, the types of content, styles of communication and emotive influence play a huge role. There is way more to it, so it is s good idea to read that check list!

 

Click to unlock the Complete Branding Checklist here.

Generates Trust

 

If you present yourself and your business in a professional manner, and there are social platform proofs speaking highly of your services or products, people are more comfortable engaging with and paying you.

 

Enhances Recognition

 

Of course you are more than your logo and certainly a logo is only one aspect of any branding strategy. That said, you should still invest time and energy into a professionally designed logo.

It should be memorable and create a desirable impression of your business. It should invoke the emotional response you want people to feel.

 

Foundation of Your Marketing

 

We all must engage in marketing to some degree, whether that be all-out advertising or simply publishing relevant content in appropriate places.

Developing a clear picture of your service/product and quality/reputation underpins any marketing efforts, it’s the first step. Using appropriate channels of marketing for your goals is important.

Too narrow or too broad an approach can dilute the impression of your marketing in potential client’s minds.

 

Motivates Colleagues and Collaborators

 

When you have an unwavering vision and a mission statement that conveys that clearly, people want to work with you. Your branding efforts should serve to communicate clearly.

People are emotional beings and are inspired to contribute to and support something when they understand it clearly and can identify strongly with the mission.

If you want to attract self motivated, empathetic collaborators you need to demonstrate you are worth investing their time in you.

 

Creates New Revenue

 

The ideal ratio of new to existing clients/customers depends on the sector you are in. There is no rule of thumb that fits all, but it should be clear that any business venture is not likely to succeed in the long run without generating new clients over time.

You can not rest on your laurels with no clear brand identity or marketing strategy and expect to attract new business.

As we say to our customers, “in this day and age, word of mouth simply isn’t enough to sustain you in the long term.”

Unless of course you are that absolute one of a kind service or product, and everybody wants it.

 

Some Strong Branding Advice

Online branding essential social media metrics dashboard.

Search Engine Optimisation (SEO)

 

Simply put, all your efforts to generate engagement and business will be wasted if you do not embrace SEO.

Direct marketing channels are great but are short term options, their influence diminishes rapidly once the campaign is finished.

Creating relevant and valuable content is a valuable investment in potential future business and clients. BUT, all your cool content will find little of an audience online without being optimised for search engines and indexing.

You’ll simply be treading water and will find it difficult to go with the flow.

 

Online branding essential social media metrics dashboard.

Always Have Your Customer in Mind

 

To be successful you must align your image and services with your existing and potential customer’s needs and desires. Therefore any branding and marketing strategies should always have your customer in mind.

 

 

Clear Message Illustrating Your Value

 

Human attention spans are very, very short these days. Most people have too little time or interest to decipher complex or unclear messages.

To generate real interest you must communicate clearly WHY your brand matters more than any other to your customers. This is best served by creating a story that demonstrates “why you?”

But you need to achieve this very quickly or people lose interest and move on.

 

 

Evoke Emotional Responses

 

It’s no secret these days that most people engage services and buy products based on emotion rather than logical reasoning. If you look at all the most successful brands you will note the enormous emphasis placed on creating emotional responses.

In many cases this is manipulative and pervasive. BUT, to ignore the role of emotional response in any brand and marketing efforts is misguided and virtually guarantees no beneficial result.

The same methodology can be used to convey your message if your emphasis is ethics, empathy, equality and transparency.

All we mean is to take a leaf out of the marketeers book and remember the role of emotion in all human decision making processes. It can not be denied.