Auditing the venue against ecotourism certification criteria identified improvements required to attain Gold certification for the entire venue, as a back to nature, unplugged and off-line themed ecotourism experience.
A nine month work program was completed to prepare the venue for application and then we got to work.
A complete revamp of the internet presence was needed to significantly increase visitor traffic, content and social media engagement, conversion metrics and mobile device responsiveness.
Eco Certification Gold
We completed this in time for ecotourism certification ensuring the website and social media profiles addressed the core principles fostered by Ecotourism Ireland and The Global Sustainable Tourism Committee.
After attaining Gold Certification for the ecotourism experience, we proceeded to build a solid reputation on this standard.
Analysing the wellness retreat demographics and popular trends demonstrated the venue would benefit from renovation, addition of more infrastructure and accommodation. We conducted all renovations and additions in-house.
National Parks and Wildlife
Flor and Marion actively supported Drummin Wood being listed with the EU Natura 2000 biodiversity conservation program. We made an application to utilise the woodland in a controlled manner, a conditional approval granted in 2015 by the National Parks and Wildlife Service.
Now having the business moving in the right direction, time resources were increasingly available to enhance the experiences and services.
Training and Planning
Additional professional development was identified for key service providers, particularly Marion and Flor, to develop further retreat and educational activities, including child education and adult oriented therapies.
Our management strategy enabled longer term, and more timely volunteer organisation. This created greater continuity and reduced costs and training demands.
Instigating longer term project, maintenance and financial planning lead to better team communication, long term vision and more well informed operational decision making.