Why We Throttled Social Media?

Jul 11, 2018 | Health, Wellness

Word Count: 943    Reading Time: 5 minutes

Why Throttle Social Media?

 

To save time, enhance productivity, limit distraction and attention fragmentation.

Furthermore, to eliminate social media related anxiety, preserve health, be more active and have a life!

We limit ourselves to the use of LinkedIn and Twitter for publishing articles and professional networking.

In addition investing some time in networking with bloggers in specifically relevant fields and we publish on our blog. But that’s it, that’s where we draw the line, for our own purposes.

However that’s not to say that we think all social media is a waste of time, no!

We do understand its value in networking, dissemination of information and of course marketing, depending on the nature of a service or product.

For instance in some of our project work it is an important component of developing a presence and positioning for a venue, service or product.

Word Count: 943    Reading Time: 5 minutes

 


 

Why Throttle Social Media?

 

To save time, enhance productivity, limit distraction and attention fragmentation.

Furthermore, to eliminate social media related anxiety, preserve health, be more active and have a life!

We limit ourselves to the use of LinkedIn and Twitter for publishing articles and professional networking.

In addition investing some time in networking with bloggers in specifically relevant fields and we publish on our blog. But that’s it, that’s where we draw the line, for our own purposes.

However that’s not to say that we think all social media is a waste of time, no!

We do understand its value in networking, dissemination of information and of course marketing, depending on the nature of a service or product.

For instance in some of our project work it is an important component of developing a presence and positioning for a venue, service or product.

Google and Social Media

 

Social media was considered to be an important component in SEO for search rankings.

However Google explained in 2016 it is difficult to accurately determine authorship identity of social media content, so did not (as of 2016) factor social media into search algorithms for ranking.

That said, social media does remain highly relevant though as a vehicle for driving qualified traffic to your sites and businesses, building and positioning a brand, and being an additional point of contact with potential customers.

 

Digital Marketing Value Versus Addictive Behaviour

 

It’s clear that social media platforms are valuable in the modern landscape.

We recommend and conduct integration with social media for our clients where appropriate.

Most importantly we aim to assist our clients to minimise their time and energy drains related to being online and IT in general.

Furthermore we are advocates of returning to nature for health, well being and sustenance. Most definitely including reducing time consuming social media.

Our issue is with overuse of social media as with any other addictive behaviour, it has detrimental effects, chronic and acute.

If you doubt the validity of claims about social media consumption as being potentially addictive, there are websites on the subject.

See It’s Time To Log Off, and 30 Signs Of Social Media Addiction for just a small sample.

In addition the rise of Digital Detox Retreats across the world in recent years for people wanting to “get unplugged”.

In fact we have supported digital detox type retreats in Ireland and Portugal, so far!

Finally there are numerous studies on the subject of social media use and depression and other negative effects.

Anya Zhukova provides a good introductory discussion of Negative Effects of Social Media over at Makeuseof.com.

See Resources at the bottom of this post for some related studies.

 

FOMO (Fear of Missing Out)

 

A typical argument against not being an individual consumer of Facebook and other hugely popular social platforms is the Fear Of Missing Out on something.

We travel a lot, we meet literally hundreds and hundreds of people in the course of a year.

We experience new real world stuff most of the time.

We certainly have plenty of adventures and probably travel more than most people.

We’re very open minded and well informed.

Furthermore, we lead rewarding lives and enjoy ourselves aplenty.

All achieved without a Facebook profile or any of the other popular platforms, save for those mentioned above we use for professional networking.

 

What We Gained Leaving Social Media

 

As the title of this article suggests, we did use popular social media when it first came out.

However we found quickly that we didn’t like it and the amount of time needed interfered with our lives.

Recognising the oscillation of background anxiety that came with its use and its design elements that were aimed at creating a kind of dependency akin to addiction.

We felt the effects of being mentally overstimulated and distracted away from the world outdoors, nature, fresh air, natural environments.

Our conclusion was that it is a form of entertainment that we don’t like.

We tired quickly of watching rooms of friends communicate with each other through their devices, and of conversations being interrupted by people’s need of a fix of their social media.

Not to mention the modern posture, head down, eyes transfixed as they finger scrolled through their online life.

What did we notice when we deleted our social media profiles, way back then?

 

We saved time, yep lots of time!

 

In addition we found that our background anxiety levels dropped away.

That is, after the initial period of discontinued use, which came with some passing feelings of anxiety and fear of missing out.

This left space and time to reconnect with oneself and develop that inner relationship more, without the need of any external validation of our activities, choices, preferences, opinions and lifestyle.

 

Sedentary Lifestyles Are Literally Killing Us

 

There is a fast growing body of research demonstrating how social media use may be a major contributing factor in the rise of anxiety and depression in children, adolescents and adults alike.

There are also physical impacts associated with the sedentary lifestyle and extensive use of screen interfaced technologies.

The human body did not evolve to sit for prolonged periods, it evolved to move, and move a lot!

Technology use sees many of us sitting for periods of time that are literally killing us!

It is estimated that 90% of premature deaths worldwide are attributable to this modern habit of sitting too much.

An overly sedentary lifestyle is shown to be connected to many chronic health conditions.

Check out Murat Dalkilinç’s TEDEx lesson “Why sitting is bad for you“ for a cool presentation on this matter.

 

Sitting Makes It Harder To Think

 

A sedentary lifestyle diminishes concentration also, by reducing blood and thus oxygen circulation to the brain.

Concentration is actually aided by movement which enhances circulation.

Too much sitting is a major factor in modern body posture related health issues such as spinal problems, circulation both blood and lymph, nervous system function and fat metabolising.

There are plenty of sources out there discussing the implications of sitting too much, here’s just a couple worth a look;

Why Sitting Down Destroys You | Roger Frampton – YouTube

Why Sitting Too Much Is Seriously Bad for Your Health – Authority Nutrition.com

We also notice a bunch of effects when we have to engage in prolonged use of screen interface technologies, such as;

• tiredness
• sore eyes
• anti social tendency and moodiness
• over stimulation
• anxiety
• compelled to repeat/prolong the experience of tech engagement
• reluctance to engage in outdoor activities
• less restful sleep
• diminished positive attitude

 

Other Purposes Behind Social Media

 

We feel it is also important to point out that social media is not a fundamental technology in and of itself, it uses technology to deliver a product that is essentially entertainment.

It is also a means of data mining private information of individuals and populations for selling on to marketers and promoters.

Social media companies employ attention engineers whose function is to make social media as addictive and compulsive as possible to maximise user engagement and optimise data acquisition and product/service promotion.

As with all things in life, social media use is ok in moderation, but give it some thought, do you really know why you spend the time and energy you do using it?

Give it some real deep thought, go inside your choices and behaviours, do you really know what motivates them?

Can this be extended to other aspects of our lives? You bet ya!

What could you be doing with your time if you didn’t spend as much time online?

Check out the work by Dr Cal Newport on this subject and others. Watch Cal’s TedTalk, Why You Should Quit Social Media.

Cal is a professor at Georgetown University.

In his latest book Deep Work, Cal Newport flips the narrative on impact in a connected age.

 

Resources

Social media use and perceptions of physical health
Bridget Dibb, 2019

Investigating the Effects of Social Media Usage on Sleep Quality
Dinesh Kaimal, Ravi Teja Sajja, Farzan Sasangohar, 2017

Health Effects of Media on Children and Adolescents
Victor C. Strasburger, Amy B. Jordan, Ed Donnerstein, 2010

 

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